Consider these statistics: 104 television channels in the average household. Over 12 million Blackberries used in 2008. Nearly 52 million iPods sold in 2007. More than 53% of Americans watch videos online. Almost 20% of Americans listened to podcasts. [1]Americans are multi-tasking through various media channels. They are listening to iPods while surfing the internet. Many are working on laptops while watching television.Now, ask yourself: “Have I utilized these mediums in my marketing and branding efforts?” If not, your brand could be lagging. In fact, marketing strategist Kaihan Krippendorff believes companies must employ an integrated approach to marketing or else they will fall behind the competition. According to Krippendorff, approximately 60% of the sophisticated online companies in business employ integrated marketing strategies today.Melding Tradition and InnovationWith all of the available technology – and the consumer’s penchant for using it as evidenced above – a stand-alone brochure or use of a single, traditional medium can no longer build or sustain a brand. Building a brand is a process that doesn’t happen overnight. It requires a strong, consistent message that resonates with your constituents and is sustained over time. However, employing an integrated strategy that delivers a consistent message and leverages today’s marketing channels can help give your brand a good head start.Building an integrated marketing plan that incorporates the right vehicles across multiple channels to communicate your message can support your efforts to create a strong brand. There are many aspects to consider: Who is your audience? What channels do they use for communication? What expectations do they have about how you communicate with them? How can you engage with them most effectively? What message will you deliver? What must you do internally or operationally to support that message? An integrated approach should take into consideration the following elements:

Traditional mediums, such as broadcast media, print media and direct mail. These tried-and-true methods still have value for reaching certain target audiences and delivering brand messages for particular products and services in certain industries.

Online and digital mediums, including websites, email and both handheld and mobile devices. The statistics indicate that growing numbers of consumers are turning to online and digital mediums to communicate, obtain information, share data, and receive messaging that can influence their buying decisions. These mediums offer direct and sometimes more cost-effective ways to reach and engage specific audiences with your brand message.

Viral and word of mouth marketing tactics. Word of mouth marketing combines online and offline mediums with the most basic human behavior – talking. Your customer can actually be your greatest advocate. Techniques that help virally spread your message through the voice of your customer should be considered as a part of your marketing mix and brand strategy.

Internal operational processes. Equally influential in building and sustaining your brand, operational practices are often overlooked when creating an integrated marketing strategy. The human interaction customers have with your company – be it sales or service – can make or break their future purchasing plans. But it’s not just client-facing employees that affect the brand. If your back office operations fall short in processing orders or are indifferent about defective products or services, the effect can be devastating to a company’s brand.
Podcasts, collective intelligence, peer-to-peer networks like MySpace, blogs and RSS feeds are a few of the latest communication mediums used in marketing. There continue to be new and innovative ways to communicate your message to your target audience. Regardless of the latest innovative technique, no one medium or channel will suffice today. It is clear consumers receive messages, process information, and communicate with one another and with companies in multiple ways across multiple channels. To be an effective marketer in today’s marketplace, you must take an integrated approach that combines time-tested marketing mediums with the power of evolving technologies and the desire for human interaction if you are to build a powerful brand.The Reasons You Won’t and the Reasons You ShouldDespite all the evidence to the contrary, many executives find reasons not to implement an integrated marketing approach. They see the following as obstacles:
Lack of resources to implement
Insufficient barometers to track results
Too little time available and too much reorganization required
Inadequate understanding of how to use different marketing tools and what their benefits will be
Inability to implement this approach into the business strategy, since it will evolve and change over time
Though it’s easy to dismiss integrated marketing with the above excuses, in the long run, the benefits far outweigh the challenges. Benefits include:
Gaining an edge over the competition
Securing customer loyalty
Fostering goodwill in the community
Developing collaboration from your employees, constituents and the community and in turn, their dependence on your organization
With the know-how and a strong plan, integrated marketing can turn a company around, take it to the next level and secure sustainability into the future. JetBlue understands this premise. Due to inclement weather in February 2007, the low-cost airline was forced to cancel nearly one-fourth of its flights at 11 airports, stranding thousands of passengers. JetBlue took three integrated marketing elements (direct-apologizing in newspapers and magazines; online-doing the same at the website; and operational processes-drafting a customer bill of rights) and quickly set about wooing back customers. It worked. Today, JetBlue is back on track and consistently voted a favorite among travelers.Integration, Not SeparationNo matter how pervasive your marketing efforts, they’ll be for naught if your sales and marketing and operational teams are not on the same page. Don’t believe me? Just peruse the myriad of online forums consumers can visit to check out products and services or rant about bad experiences with them. As mentioned above, there has been more than one instance where a consumer has sworn off of a business due to a bad experience with the sales team or customer service. The airline industry is inundated with such scenarios.The same holds true for disparate approaches between your organization and the various agencies or consultants you hire to help drive your brand. If they are not clear about your marketing approach and what your brand represents, the message will get muddled. Similarly, just one “bad apple” in your bunch can wreak havoc on all of your hard work. Additionally, everyone, from the board of executives and the marketing team to the sales representatives and the IT department, must share the same vision and goals for the company. In order to achieve this, all members of your staff must understand the customer and the brand, and properly execute their role in delivering on the brand.As mentioned earlier, building a brand isn’t just about employing traditional “marketing” functions such as direct mail campaigns and media relations. Instead, it takes a more comprehensive approach that includes customer service scripts, sales tools/training, investor or shareholder relations, community outreach, customer maintenance or service, and industry partnerships. Consequently, it ensures that everyone speaks the same language, sends the same message and delivers the same quality product or service.By creating an integrated marketing strategy with a team that embraces it and is willing to work together to implement it, you will be able to effectively manage your brand and optimize the promotional and marketing channels used. If your organization traditionally is reluctant to collaborate and share information between departments or outside the company, then your first order of business will be to get everyone in sync before moving forward. Why is it integral to the brand process? Without it, you run the risk of missed opportunities, conflicting messages and confusion in the market about your brand.Collaboration and Integration at Its BestThere are many companies that have deftly and successfully built a brand through integrated marketing. Here are a few examples:Abercrombie & Fitch: This apparel company has created a strong brand and a lot of buzz over the years, both good and bad. Abercrombie & Fitch (A & F) employs distinct integrated marketing plans for each of its three entities–A & F, Hollister (the teenager’s version of A & F) and Abercrombie (for the elementary school set). The company combines key components to create a readily recognizable brand. Their fresh, all-American models are often recruited/casted from their stores. Along with the models, employees, visual displays, marketing materials and communications exude an ultra-cool vibe to which its demographic longs to aspire. The company’s Hollister store accomplishes a similar integrated marketing strategy, but takes on a laid-back surfer persona. A & F leverages its website to tout its hipness and reinforce who the customer is or wants to be, and features models discussing their interests in slick black and white videos. Website visitors can also click on the company’s own web-based radio station to hear current music that is played in their stores. Even Mad TV parodied the store’s distinct brand a few years ago. Every customer contact, store soundtrack, visual display, staff member and store layout contributes to marketing the brand. In the spirit of extending the integrated marketing concept to include operational functions, A & F implemented broadband in its stores; thereby improving online security, in-store transactions, employee training programs and more, all of which enhance the customer’s experience.Disney: The Magic Kingdom’s creator, Walt Disney, was not only visionary in planning but marketing as well. Disney has been using integrated marketing for years. They are masters of creating a mental image that will resonate with their target audience. You can download a Miley Cyrus (aka Hannah Montana) video from the website. There are also games at the website as well as portals through which visitors can enter the world of a Disney character like Wall-E to build a robot or explore one of his trucks. Their events and destinations present a myriad of opportunities for visitors to interact with the characters and become part of the action; thereby reinforcing their philosophy that anything is possible and you can create magical memories. Customers can also “experience the world of Disney” through their cell phones merely by texting Disney. Its radio division has expanded beyond the traditional airwaves to include a branded section at Apple’s iTunes store as well as a music channel on Verizon/VOD.Harley Davidson: Back in 1983, Harley Davidson was just barely hanging on by a thread. There was no cash flow, waning employee morale and a more than lackluster consumer market. Today, the company is thriving and ubiquitous. Harley Davidson boasts a strong brand, thanks to a very strong integrated marketing program. Aside from the obvious tools like the bikes, merchandise and stores, Harley Davidson employs multi-media channels and operational tools that have strengthened their brand and the company overall. Utilizing interactive technology, customers can create customized Harley Davidson “skins” for their MP3 players or cell phones. The company also hosts “Try a Bike” events throughout the country, where you can test ride a demo bike. Harley Davidson makes it easy to reach customers and convince them that owning one of their bikes can be a reality. They do so with features such as a payment estimator, a budget calculator and learn-to-ride classes. There is a lot of “involvement/engagement” marketing at Harley Davidson. Bikers can utilize interactive road trip planners and maps. Fans can also share their “creeds” for the road with other fans at the website. Factory tours, a Harley Davidson film at the website, blogs and a museum dedicated to the motorcycles round out their marketing. The organization also participates/volunteers with many groups such as Big Brothers Big Sisters and the Muscular Dystrophy Association. From the back-end, Harley Davidson took the concept of the factory’s self-managing groups and implemented it at the executive level. Doing so ensures that customers will be happy and return again. Moreover, the company will thrive through a stronger brand. Ron Hutchinson, Vice President of Parts, Accessories and Customer Service for Harley Davidson, said “In the final analysis, I’d say the customer service department, where you spend eight hours a day taking phone calls from unhappy customers, is a true test of whether the Business Process works or not. I’m convinced that we wouldn’t have the reputation we have today in the marketplace if we didn’t have front-line people excited by charismatic, visionary leadership, who can see exactly how their little piece of the organization fits into the long-term strategy and direction of the company.”[2]These three organizations do a stellar job of triggering multiple senses in their customers and they all repeat the same impression over and over again to leave a lasting image. And while multi-media channels can go a long way in achieving these things, there is no better way to accomplish it than through engaged employees who feel proud to represent the company.Final Thoughts & TipsBranding is complex today and requires more forethought and planning than ever before. That’s not to say that it should be set in stone. Quite the contrary. It should be malleable and adaptable, with a framework that can respond to today’s ever changing environment and provide clarity in the decision-making process. By understanding the current landscape, you will enable the employees tasked with managing the brand’s various components to ensure that their initiatives “fit” the message and direction.Customers don’t distinguish your brand by the vehicle through which you market to them. Integrated marketing allows you to create a customer experience that is seamless and holistic.Upfront “thinking” and planning, along with rubric development and benchmarks, will make way for not only a more integrated approach in an organization’s marketing and communications efforts, but a successful one too.[1] Statistics from a PRNewswire presentation by Kaihan Krippendorff.[2] From “Harley Davidson: Organisation-led Integrated Marketing”, Jenkinson, Angus and Sain, Branko.

When it comes to presenting your image to the public, one key marketing element is the logo. For companies like McDonald’s, the familiarity of the golden arches has drawn the attention of billions throughout the world. But, consider what would happen if they changed their logo. Would customers still frequent that establishment? Would they still trust their services?Brand and logos work together to create your image, familiarizing you with both the quality of your services and products with the trust that your logo represents in the public eye. A logo does more than market your business; it represents what your brand does.The relevance of your logoTo bring things into perspective, ask yourself how relevant your logo is to your brand image. Harvey Briggs stated that: “Logos are only relevant if you make them relevant.” A logo relies not only on clever design and ingenuity, but on your originality. When designing a logo, it needs to represent not only your brand, but include the quality of services or products you intend to provide for your clientele.In addition to design, you further create the image for which your logo represents through the quality of your services and products. Your brand’s quality will carry over into your logo, which means that wherever your logo is placed, the quality of your brand carries over.Hijacking your logoThis brings up the question of what should you do if you find a small, barely visible brand utilizing your logo as their own? Though the old saying that imitation is the highest form of flattery is highly noted amongst the social world, it isn’t very good when it comes to your business logo. If the other business performs poorly or presents a bad image, it will likely reflect on your brand image by association even if it is only on a small scale.There are some questions to consider about this as well. How are they using it? Is it actually promoting you? Is the company even remotely similar to yours? Or do they operate in a completely different field of operations?While there are occasionally accidents and coincidences, there are always those willing to take advantage of profiting from an already established brand image through their logo (not including parody). In these cases, it is necessary to protect your image by taking copyright and trademark measures. While these can be expensive, your brand’s image can suffer greatly from the image that another unrelated business is promoting through sub-quality efforts.Additionally, Judy Gombita ‏recommended that a brand should: “Make sure to prominently display the “history” of your logo on relevant sites, including rationale & modification over years.” This helps provide a definition of your logo and separate you from other businesses that attempt to utilize your logo as their own.Mix things upYour logo is defined by your business, and therefore represents your business. But, what happens when a company decides to change its logo? With that question in hand, you should ask what the image is that a brand wants to portray or endorse. Perhaps they are trying to “go green.” Changes in logos can lead to a series of unintended problems that one should consider well prior to such a significant change. John R. Bell gave well the warning: “Beware. The person who tires of an existing logo is often the marketer.” Many times, it isn’t the customer that has grown tired of the logo, it is the brand itself. When marketing strategies begin to taper off or the think-tank seems to have run dry, one choice has been to re-vamp or change a logo image. You logo should always relate to your brand, and customers should be able to make that connection.Putting it in the right placeBrand placement also plays a role in how effective your logo and marketing efforts will be. The most important thing to remember is that context and timing are crucial to its effectiveness. Your main focus is to associate your brand with appropriate or related surroundings at the appropriate moment.Put your brand in context. Don’t sidetrack or stray from your main purpose. At the end of a commercial, have you ever found yourself wondering what it was actually about? For the last thirty seconds, you’ve watched a series of unrelated cut scenes and at the end you catch a glimpse of a newly released pair of shoes. But, you’re still wondering who makes them and what they’re for. Context is very important to your brand placement.On the other side of the coin, oversaturation of brand placement can be just as easily bad. Your task is to find balance between promoting your image and putting it in an environment that defines it. You are basically giving your customers an image that they can remember with little to no help from you.Consider word of mouth marketing. When you talk, it’s good to talk about your business, but you need to relate it to something that clients are readily familiar with. If you have a commercial that only pertains to your brand, they will only familiarize your brand with your logos and images. But, the real task is to get them to familiarize your logo and brand with their daily lives and the things they interact with. You think of Starbucks when you see coffee and you get an image of the golden arches when you see a hamburger. This is basically relating your brand to the public.A brand and logo work together to create the image your clientele sees whether or not they are doing business with you. Your business’ success relies on the efforts of a clever, original design and a brand with the quality to enforce.

Since the beginning, the health care industry has practiced a self-imposed moratorium on doing business and physicians have been encouraged to not address the business side of the delivery of their Oath. And yet if today’s physicians aren’t attentive to the business aspect of their practice, it’s a sure thing they won’t be practicing for long. And then who loses?The concept for this book began several years ago during my residency training. In no uncertain terms, I was specifically instructed to not think of medicine as a business. As a surgical resident, I was surrounded by mentors whose appointment was to teach surgical technique. And while they stressed the importance of proper credentialing, the subject of money was avoided at all cost, not unlike the uncomfortable feeling in a restaurant when the waitress announces that the lobster served that evening is “market price.” If you had to ask, then maybe you were in the wrong restaurant; so you just didn’t ask. You just sweated the amount (particularly on an intern’s pay) until the check was presented. The message implied to us was that someone else would manage the money-a practice manager, for example. And so when patients asked what a treatment would cost, we were instructed to defer that detail to someone in accounting.So after years of hard work, long hours and endless studying, I was unceremoniously dropped into private practice where I found out that even though I had to assume risk for the business, my staff all had to be paid first leaving me to be the last one to get any money. The fact remained that there were no guarantees I’d even paid for my services, or anything, for that matter. To even open the doors of a practice you have to commit to paying full-time reception help, nursing, and space costs before you know when your first paying patient will arrive. Even then, there are no guarantees that payment due from those first patients will be on time for you to pay your staff, your office space lease, and or your basic living expenses.Like many young associates, I began by casting a wide net seeking to fill my appointment book. I didn’t turn away patients whether treating them would be a profitable use of my time or not. In observing my peers, it did not take very long for me to recognize that some aimed to make the most of their training and career; others were just filling time in between graduation and retirement. Those who were enthusiastic and excited about the work they were able to do were rewarded well financially for it. Sadly, the majority of physicians embraced the “Field of Dreams” mentality-hanging a shingle and waiting and hoping clients would come. As you can imagine, results were highly inconsistent and in most cases very poor. The defining characteristic of the successful practice seemed to be a combination of strategic planning, marketing execution and recognition that no doctor has an infinite earning capacity because no matter what we do, there are only 24 hours in a day.Doctors who make the most of their time choose first to do things for clients that make the best medical sense. But they also consider what make the best financial sense for both the patient and themselves. In training, we were always taught to do what is right for the client and never taught to concern ourselves with profitability. But one of the most difficult early steps in your practice is knowing when to say no and when to say yes based on the profitability of your answer. This insight is cultivated as you gain experience and unfortunately can cause many early missteps that may result in the loss of both time and revenue.I did not start my practice with a business manual like this in hand. I suffered along with the rest of my peers until I learned that the successful practitioner did not cast fate to the wind but instead proactively charted a carefully designed course engineered for success. Operating without a strategic endpoint in mind is like trying to drive somewhere without actually knowing where you want to go having never been there and expecting to arrive on time, without frustration. Typical business environments would have you assigned to a mentor but in the world of cosmetic medicine all the mentors who could potentially help you are probably your competition.Over the last decade, I have consumed every marketing and practice building resource available. I spent nights in the library researching business strategies and essentially creating my own mission statement. I learned everything I could about how to build a business that would survive any market condition and then how to sustain and grow that business. I also learned how to manage my time so that I can add capacity to my business, and fill that capacity the way I want to keep client satisfaction and my financial results both in mind. Most of my colleagues laughed at my new ideas until, years later, when my practice had grown from a fledgling entry level endeavor into a highly successful cash-only elective enterprise. In eight short years, I’ve built a career that now allows me to do exactly what I want: not accept insurance and actually enjoy what I do. I have patients who are thrilled with what they get when they come to my practice. On a daily basis, I literally change people’s lives by the work I do. For some, the results restore lost confidence while for others it simply grants them confidence they never had. In many cases they come into my office with their heads down not wanting to be seen. But when they leave, they smile, hold their head high, and proceed to talk to everyone with a new dose of confidence.We all have the choice between thriving and surviving. I choose to thrive. If that is your goal, it will require a paradigm shift to reach a state of what I call “thrival”. Simply stated, a state of thrival is a position where your practice is not only surviving, it is thriving. I don’t want to peak once and fall back or have peaks and valleys. The best case scenario for me is a practice that never stops growing in the areas of client satisfaction and profitability. But to achieve this will require you as a practitioner to adopt new methodologies and embrace an entirely new way of thinking.

Business plans are clear and and concise outlines of how you intend your business to be, what you want to do, how you will build it, and how you intend to expand it. It covers operation, who your customers are, the products and services you are to offer, and every other bit of information.

It also includes the amount and quality of people that will run the business with you, the goals and visions of the business, and the sources of revenues. You basically demonstrate on paper how the establishment is programmed to be; your projected profits and losses and cash flow.

Business planning tells you how viable a business is to be. An entrepreneur’s ideas are first put to test by the blueprint he develops for his business through his business plans. He thoroughly assesses what could go right or wrong with the business when put to real test. This gives him plenty of room to dot his is and cross his ts before risking anything; saving him time, energy, and other resources to launch into or continue with the business.
The business planning process serves as a compass to the business. With concrete and well defined plans a business can evaluate and decide on their next moves. The plan shows clearly where the firm should go and how it would get there. You can call it the control of the business.
Making a business plan is a basic requisite for entrepreneurs intending to secure capital for their business. Bankers, venture capitalists, private investors all want solid proof that their monies will be be well invested. They use an entrepreneur’s business plan to further ascertain the entrepreneur’s credibility. The plan can thus alleviate fears of entrepreneur not knowing the market; how he intends to deal with competition; and eke out a win-win situation for all parties involved
Business planning is thus important because it can significantly enhance the business’ chance for success. Almost every successful business has a business plan. These businesses record better financial performance, more sales growth, and larger profit margins than businesses ran without plans.

In recent years technology has made tremendous advancements. These advancements have reshaped the organisations by creating their business functions integrated and streamlined. Beyond the standard office computers and smart devices, organisations are now implementing new software’s and latest technology equipment’s to run their operations smoothly. One such technological advancement is Slide presentation software PowerPoint is one of the widely used Slide Presentation Software. It is a powerful tool to make your presentation more attractive and engaging. If you want visual effect, collaboration tools, easy access, then PowerPoint will be the perfect option.

Nowadays in every field, there is huge competition. Business and professional firms use the presentation as a tool to educate, train, motivate the internal and external audience. At any point in time, you may require to give a presentation. The presentation is an essential part of branding because the presentation is the primary source which companies use for communication with clients, general public etc. The presentation demonstrates the company profile, and it’s the only tool which makes sure that all your representatives are turning into sales. A well-designed presentation shows presenters professionalism and also builds organisations corporate image.

Presenters are mainly of two types. Firstly, the great ones, who with their commanding charisma, speaking skills and great presentation styles can grasp the audience attention and secondly the Mediocre one who only focuses on the content of the presentation. They come up with great with great content and speak amazingly but fails in their presentation skills. Many times, lacks in gaining audience attention.

You may have complex data for presentation, a great content will be a scrap if not delivered in an entertaining way. Templates contains layout, colour, fonts, effects. powerpoint template helps to convey the information in an attractive way, grabbing the audience attention throughout the topic.

Benefits of an Effective Presentation:

• Face to Face Interaction: A presentation enables to meet your customers and prospects. Face to face interactions strengthens the relation and bond with the customers. An effective presentation can improve sales. According to a recent survey conducted, face to face meetings is fifteen times better than other marketing activities.
• Engagement: Presentation is the easiest way to engage with the audience. Attractive slides, astonishing layouts can hold the audience attention easily. Bullet points and summary texts help the audience to focus on the main subjects.
• Flexibility: Flexibility is the vital feature of the presentation. It helps in saving the time of professionals. PowerPoint presentations allow the user to quickly change the content and change the designs based on the audience.

• Adds professionalism: Presentation can decide the success of any business meetings. The presenter should convey the information most attractively and entertainingly. Adding attractive templates can ensure maximum engagement of audience over the topic.

• Storage: After the presentation, the slides can be quickly distributed among the members for further reference. It can easily be saved on the computers which minimise the chance of loss or misplacement.

• Presentation Important for Business Growth: Having a superior product can never result in success. Advertisement of the product is also mandatory. The product demonstration should be attractive, clear to the audience. The presentation should be eye-catching and should create a lasting impression on the audience. Adding an attractive slide, Infographics icons can ease the work of the presenter.

• Adds Creativity: Nobody like a wall of text, the presentation should look interesting and conveying. The audience can easily remember visual information. Adding images to illustrate point will surely make your presentation engaging. PowerPoint allows the user to add creative clipart’s, attractive fonts to the presentation.

A worker shortage might be excellent news for the economy! Maybe, just maybe, firms will awake and see workers’ substantial contribution to their success. Some CEOs take unconscionable sums and destroy their firm’s value, unlike many frontline workers who create value. During the pandemic, CEOs took vast sums as they laid-off workers. Some firms sought bankruptcy protection, but hat didn’t stop their greedy CEOs from snatching hefty bonuses.

We have a worker shortage and firms are scrambling to hire whomever is willing. Some firms, like McDonalds have paid signing bonuses. Canada’s Loblaw and its competitors paid a bonus to frontline workers when the pandemic began. They stopped it after three months in unison with their competitors. When government confronted them about this collusion, they claimed it happened independently. Go figure! It’s like you caught your three-year-old with her hand in the cookie jar and she said, Mom, “Cookie Monster did it!”

Worker Shortage Inevitable With Shoddy Treatment

Loblaw’s behavior disturbs me. During the bonus period, profits soared. Per se, that’s no problem. I favor firms making profits. To be sure, I am against government taxing profits. But paying workers the bonus during the pandemic shouldn’t hinge on profits. It was just right. Meanwhile, my wife and I shopped at a Loblaw store and workers continued their excellent service despite Loblaw’s slight.

Leaders must realize frontline workers are the firm’s foundation and treat them well, not as cogs turning out CEOs bonuses! When employers treat workers like machines, they disengage. Gallup said, over several decades, they and other researchers found a strong link between employees’ workplace engagement and the company’s overall performance. Yet employers refuse to accept this. But there is good news: surveys show some firms break the mold and treat workers with respect: Cisco, Apple, Accenture, IBM, FedEx are a few.

Next Quarter’s Earnings Drives Businesses

Companies see next quarter as the prize, so they exploit workers and fudge next quarter’s numbers. I repeat: I am against government taxing business. However, I favor the Biden Build Back Better provision to tax share buybacks that the House passed, and it is before the Senate, even if it might have only a modest effect on share buybacks. Companies shouldn’t be spending billions buying back shares while exploiting workers.

Firms should present to shareholder meetings options to use buyback funds. Choices might include effects of paying bonuses to frontline workers with buyback funds. Shareholders should hear about potential strategic investments, too. Another option is stopping buy-backs for five years after layoffs. Executives, too, shouldn’t get bonuses within five years of layoffs. We must get rid of worker exploitation that enhances CEO bonuses.

Restaurants need to encompass considerable marketing avenues for the sake of success. Without publicity and marketing, there are chances that the restaurant may not survive in the market. But with thorough planning and enactment, the restaurant’s promotion can grab the customer’s attention just like that.

The restaurant business is quite tough. It is difficult for the owners to flourish in this thrift and with very low profits. Restaurant owners are enthusiastic about food because not much profit is left after paying all the mandatory expenses like produce, wages, upkeep, and maintenance. Better so than eternally, restaurants publicity and marketing are necessary.

Some restaurant owners thoroughly expand their profit margin by contracting their business prototype and resemblance to others, assembling a franchise, spreading their reputation, and cultivating a future passive income. While others choose to concentrate on their flagship eatery, trusting that quality over quality is vital for drumming up future business.

Smart advertising encourages the restaurant owner to create a good reputation in the market and reach customers who might not even have heard about the restaurants near them. It also promotes the restaurants with discounts, offers, special occasions, and new items to the menu.

For marketing purposes, the best way is social media. Whether people are seeking someplace to dine in safely or looking for the best takeaway service, they turn on the social media app. The more the traffic drives to your specific website or page, the more you will succeed in this business.

What the advertising brings to the restaurants

It helps to target customers, as if the customers like the taste of the food at a specific restaurant, they will start recommending that place to their colleagues and friends. Advertising helps target particular types of customers and proves to be more effective.
Advertising certainly helps to stay competitive in the business. The competitors will be advertising their specific establishment to the customers. They will assume that the establishment has lacked publicity, is less thriving, and offers less than the other competitors.
Publicity and advertisement are thoroughly an investment. If the restaurant owner is investing wisely, they will surely profit from that. But the amount to be spent on publicity depends upon the area and type of restaurant. Usually, casual and family-specific restaurants do not spend more on advertising, while fine-dining restaurants spend more because they must create a lavish image.
Publicizing can certainly help to develop crucial aspects of the restaurant’s reputation. Advertising fetches the customers by creating the business’s reputation in the community.
Hiring a marketing agency can reduce almost all of the burden regarding advertisement. A good social media marketing agency can maintain whatsoever the name’s niche and aesthetics through social media. Great brand recognition can lead to more followers, leading to more traffic to the site and a boost in orders.

With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Instead for entire details relevant piece of information in this world of modernized technology Cromacoin usually operates on wide-spread public ledger known as Blockchain where entire confirmed transactions. Entire ways where users are aware of each transaction avoid stealing and spending the same currency within stipulated time. This process also supports Blockchain as it is trustworthy for an appropriate piece of content. Cromacoin is one of excellent digital currency which has been stepping up to correspond with better digital currencies exchanges.

Where to store your new ICO’s tokens after procure?

There are diversified applications which one should utilize while obtaining new ICO’s tokens some of the vital key elements are visualized below for better appearance:-

• Full Client Satisfaction- It is one of email server which is encountered without dependent upon third-party servers. It also controls whole transaction from start to an end.

• Trivial Clients- The mandatory vital piece of server surely rely upon customer’s satisfaction as everyone acquires access to the network for uppermost transactions.

• Web Clients- It is the opposite of full client resembling which totally dependent upon the third-party server and operate entire transactions instantly.
Where can you find Cromacoin?

In order to get evolved with this cryptocurrency digital exchanges one can firstly purchase Cromacoin from steps involved below:-

• Cryptocurrency Exchanges where one can exchange regular new ICO tokens.

• One can find a seller or just by SING UP process available for procedural module.

• After Signing up Cromacoin is precious for customers for better investment plans.

Input important credentials to obtain freeway service to your account by SIGN UP process.

• It is recommended to utilize a strong elongated password with a mixture of letters, alphabets and other special characters.

• One will be able to find information about the product in our whitepaper which proffers an extreme most reliable piece of information rapidly.

• Get a proper financial report as ICO’s can be started with crowdfunding.

• Companies utilizing ICO at an earlier stage for traditional businesses acquire whitepaper which is the most likely concern.

One needs explanations about Cromacoin just by examining the whitepaper in ICO’s.

• Get a ratio for cryptocurrency along with procedural modules in accordance to digital currency exchanges.

Where are your tokens? Know more from defined information evaluated

Firstly, it is important to bring tokens for your ICO which is associated with your tokens available as per needs and requirements. It can suffer bit of project keeping in mind a trustworthy project which one can send for Cromacoin analyzed. It is suggested to deposit your new ICO tokens where tokens actually bare and help for your new token repeatedly.

• Set up for a coin and participate in ICO to buy tokens.

• The need of wallet which supported tokens for purchase.

• Participate in ICO to buy tokens from Cromacoin.

• Send ETH for a token purchase and one will be tied to private key of wallet.

• Acquire few pieces of information to accomplish with Cromacoin.

• Send ETH address for ICO and proffer tokens constantly.

• Don’t ask for a deposit which wallet supports for a new token or one can access to your New ICO tokens on Blockchain with appropriate security enabled policies.

How to import ICO tokens into a supported wallet?

If one has contract address for token one can import tokens into wallet. Likewise, our wallet has the capability to hold numerous tokens keeping in mind entire terms accuracy, precise along with efficiency which play a vital role to enhance one’s business productivity. Our wallet is encompassed with unique wallet address which is thereby sent just by input for tokens.